They have a 100% Human collection. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push These types of missteps can range from tone-deaf to downright offensive, so if youre not sure if your Pride campaigns or celebrations will be received well, its best to put them on hold until you work with your HR department and or a committee of volunteer employees who want to get involved. We do. Our best articles, guides, and how-to magic. And its an issue in the world of marketing, too. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. The cookie is used to store the user consent for the cookies in the category "Performance". Many Pride Month company posts do a great job of this, and here are a few that really exemplify the right type of messaging. YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. Twitter users continue to openly denounce opportunistic brands. And how exactly did they elevate these stories, you ask? June 03, 2022, It looks like some companies are waking up to the fact they can't win with woke activists. A survey from communications agency Markstein found that 46 percent of consumers scrutinize a brands social responsibility efforts before buying a product. Pride@SAP is a global employee network with more than 8,000 members that represents members of the LGBTQ+ community and their allies. Lucy & Yak, a clothing brand based in the UK, supports the trans community specifically by sticking to one sizing system (instead of a binary mens and womens sizing system). The Daily Signal depends on the support of readers like you. So, if your brand is active in its support of the LGBTQ+ community, and is ready to take a stand on social media, how can you make sure your Pride campaign lands well with your audience? FDA Has Made Abortion Wild West With Rule Change on Drugs, OB-GYN Says, Mark Houck Lawyers: Congress Excluded Abortion Clinic Escorts From Federal Protections. A highly actionable collection of ecommerce marketing tips and tactics straight from our experts. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. If a brand cannot speak to how it plans to directly support and advocate for the LGBTQ+ community, then it should not join trending social conversations or benefit from high engagement rates during Pride Month. LinkedIn sets the lidc cookie to facilitate data center selection. Keeping these three questions in mind will help you to develop an impactful yet genuine Pride month marketing campaign. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. Diversity and inclusion training to create a safe and friendly environment for all employees. After all, its not about you and marketing your brand to a certain audience. First is Amazon. But talking the talk wont do you much good if youre not walking the walk too. They kicked off the month with a workshop on Gender and Gender Pronouns, and built on their learnings to develop guides on using pronouns at work and gender identity. Thats exactly what Bombas did here: Note how Bombas emphasizes the strength and importance of the community itself, and commits to doing something specific to make it even stronger. Dont just say youre making a charitable donation to support Pride Month; tell people who youre donating to, why you chose them, and most importantly, how much youre donating. 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Content Expert at teambuilding.com. To sound off, please email letters@DailySignal.com and well consider publishing your edited remarks in our regular We Hear You feature. Pride Month means something different to everyone. Make it worth their while. Harry Winston, I am not gay, but if I were, I would be the first one running out of the closet. Dolly Parton, We are all doing drag. The company kicked off the month by giving a grant to the Trans Lifeline x FOLX Hormone Replacement Therapy (HRT) Care Fund to help These efforts are led by Pride@ZS, a business resource group, and underscore the organizations overall commitment to diversity and inclusion. Throughout the month, our employees also raised money (matched by RippleMatch,) to donate to the Hudson Pride Center to support the work they do to aid the local LGBTQ+ community. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. Events included panel discussions on topics like identity at work, as well as a special session of the Equality Lounge at Cannes Lions celebrating Pride@SAPs 20th anniversary. These sayings are a simple but powerful way to show support and spread awareness. Scotiabank worked to demonstrate the message that when everyone can be their whole self, everyone benefits, and their actions this Pride Month showed their deep commitment to the cause. Here at RippleMatch, we also made sure to celebrate Pride all month long. It is a month to show support for the LGBTQ+ Back in February 2021, the company banned When Harry Became Sally: Responding to the Transgender Moment by Ryan Anderson, citing a new hate speech The struggle is really won in the hearts and minds of the community, where it really counts. Barbara Gittings, Obviously, no LGBT person should be denied the ability to be who they are because their boss disagrees. Gloria Steinem, There is no sexuality that is greater or lesser than another. Jasmine Guy, All human beings deserve equal treatment, no matter their gender identity or sexuality. Andreja Pejic, When all Americans are treated as equal, no matter who they are or whom they love, we are all more free. Barack Obama, Gay rights are human rights. Hillary Clinton, You know, gay, lesbian, bisexual, transgender people are people. Judith Light, The more Ive been able to learn about gay rights and equal pay and gender equity and racial inequality, the more that it all intersects. Want to view our regional site for New Zealand? This cookie is set by GDPR Cookie Consent plugin. The company also worked to highlight LGBTQ+ innovators in STEM and supported the ongoing efforts of their PRIDE Employee Resource Group. You just need to get specific about the actions youre taking. 2023 teambuilding.com, all rights reserved | Terms | Privacy, Hope will never be silent. Harvey Milk. If youre trying to speak and sell to LGBTQ+ audiences then its only right that LGBTQ+ faces and voices should be front and center in your campaign. The DREAM Act and fight for equal pay are LGBTQ issues. LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. However, by explicitly acknowledging Pride Month, companies can show their employees that its important to celebrate the LGBTQ+ community, helping to foster an inclusive environment. Bath & Body Works 1. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ Now Why is June Pride Month? Over this past year, we have witnessed an unprecedented level of horrifying attacks on the LGBTQ community in policy, rhetoric, and direct violence. Remember, Pride Month is not about your business. As many conservatives have previously pointed out, many businesses are more than willing to pledge allegiance to the alter in the U.S. and Europe but are conspicuously quiet in places where leftist rot hasnt taken hold. That leaves marketers with a headache: dont get involved in Pride and risk accusations of silencing LGBTQ+ voices; do get involved and risk looking like youre exploiting Pride for commercial gain. As a marketer, it takes a lot of effort not to be all me, me, me. Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Adidas is a great example of an organization that supports LGBTQ+ initiatives beyond Pride Month. The company also held a number of events throughout the month to celebrate and raise money for different LGBTQ+ causes. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. But get it wrong and the results can be highly damaging. Consumer backlash against the commercialization of Pride and rainbow-washing, Pride Month social media posts that do it right, A small business dedicated to giving back, A Pride Month corporate message that comes from the right place, A company that supports the LGBTQ+ community during tough times, A corporate Pride month post at exactly the right time, A clothing brand that gets it right year-round, How to run a genuine Pride marketing campaign on social media, truly positive partner of the LGBTQ+ community, speaking up about social causes benefits them. 67.5% of LGBTQ+ employees have heard slurs, jokes, or negative comments about LGBTQ+ people in the workplace. It matters only that you love. John Lennon, Marriage is a language of love, equality, and inclusion. Evan Wolfson, I believe that marriage isnt between a man and a woman; but between love and love. Frank Ocean, Who would give a law to lovers? A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. 7 of the Best Pride Month Email Examples Weve Seen, AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, 7 Simple Email Segmentation Ideas (for DTC Brands). Your silence will not protect you. Audre Lorde, No person is your friend who demands your silence, or denies your right to grow. Alice Walker, Love takes off the masks that we fear we cannot live without and know we cannot live within, James Baldwin, What is straight? Its a time of celebration, reflection, and progress. We should not be ashamed of who we are. Sylvia Rivera, Dont let anyone define you. Fortunately, its extremely easy to do that. Next, it highlights stories from members of its team that tie in with the theme of Come As You Are. @DouglasKBlair Relatedly, Electronic Arts wisely didnt make a statement on the likely imminent overturn of Roe v. Wade either, hopefully recognizing that a video game company doesnt need to weigh in on abortion. Scotiabank marked Pride Month by taking significant action to support LGBTQ+ organizations. One way they can do so is by recognizing and celebrating occasions that matter to their employees, like Juneteenth and Pride Month. During this time, we reaffirm our commitment to LGBTQ+ rights, celebrate the progress Not only that, but the brand compels users to read about the additional commitments its making to support LGBTQ+ communities: By publishing those commitments, Bath & Body Works knows itll be expected to achieve them. No one said your Pride Month email marketing needs to stick with a single theme or message. Pride Month is a time when people come together to celebrate, honor, and show support for the LGBTQ+ community and its allies. One solution is to use your Pride Month email campaign to promote your collaborations and partnerships with LGBTQ+-owned organizations. Learn more about every Drip feature and how to use it with step-by-step instructions. Thats why Procter and Gamble created #CantCancelPride, a campaign that not only brings people together, but fundraises to support the community. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. CX Confessions, the definitive podcast for digital CX leaders, Guides, tipsheets, ebooks, on-demand webinars, & more, Integrations to connect with your customers, wherever they are, Technical overviews and links to developer documentation, Join us for live webinars and other events, like Khoros Engage, Insights, tips, news, and more from our team to yours, Case studies with successful customers to see how they did it, Connect with 70K+ customer engagement professionals, A customer experience podcast with Khoros Customers, Check out our social content and follow us on every major platform, 20+ years experience, built from Spredfast and Lithium, Data integrations for better customer experience, Were hiring come build the future of customer experience. That it wont end the second Pride Month draws to a close. All these brands have figured out how to celebrate in a way that aligns with what they already do, making their public support seem more genuine. If you have something meaningful to add to the conversation, or youre taking specific actions to uplift LGBTQ+ communities, feel free to shout about it. Video. Examples of Pride Month ideas for the office include LGBTQ+ historic sites and landmark visits, charity donations, and office Proven strategies and plays that actually help you do your job. This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. This Pride Month was extra special for SAP, as the company marked 20 years since the creation of Pride@SAP. This cookie is set by GDPR Cookie Consent plugin. This collection is available year-round. About half of LGBTQ+ employees in the US are not out to their supervisors and 25% arent out to anyone at work. It must be said that these arent perfect responses. Love is love. Amber Liu, We are not actually equal humanity if we are not allowed to freely love one another. Lady Gaga, Everybodys journey is individual. But by amplifying black, queer creative talent and supporting a high-profile nonprofit organization thats synonymous with the LQBTQ+ movement, it avoids feeling cynical. Overall, RippleMatchs Pride Month efforts were meant to complement our ongoing and consistent commitment to the LGBTQ+ community, as we work to help companies improve their early career hiring and provide more opportunities for candidates of all backgrounds. Back in 2015, Gap Inc. participated in GLAADs #GotYourBack campaign by sharing a video that featured 13 Gap Inc. employees who each spoke to their different coming out experiences. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. Our regional site for New Zealand time of celebration, reflection, and show support and spread awareness Ocean who., you ask of Come as you are looks like some companies are waking up to fact! 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