And once you know what they are and what theyre best used for, youll be ready to go. 7 types of influencer marketing campaigns you should try Sponsored posts. In the past decade, one of the oldest forms of advertising word of mouth has experienced a resurgence with the rise of social media influencers. Influencer marketing campaign types generally fall into the following categories. Its best to allow the influencer to remain as genuinely themselves as possible while promoting your product. If you just send over your product in the post and all the correspondence happens on email, the influencer will struggle to understand who you are as a brand. This type of influencer marketing campaign falls more in line with the simple, classic description I mentioned earlier. Affiliate marketing campaigns are a great way to work with loads of influencers for little cost. Through writing, she tries to provide you with the right solutions and the information you're looking for. A hashtag influencer campaign starts with finding influencers who have an engaged audience and get them to share or talk about your specific topic using the hashtags youve predefined. Smaller brands usually use shoutouts as they can ask influencers to talk about their brand in time-sensitive features such as Instagram Stories. Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. Pro tip: Do your best to incorporate your product or logo into influencer content creatively or with (flattering) humor. The premise of these videos is that the influencer has never . Choose an ideal influencer type that fits your budget and needs from BrandHero's influencer type breakdown: Type A: 1.5m - 6m followers But its important to remember that you must give your influencers some creative freedom. Shoutout content6. There are many different types of influencer marketing campaigns, and one of the most popular ones is the takeover. Starting with the basics, sponsored content tends to look like the classic example mentioned above. Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. Now that you know the different types of influencers you can work with, its time to better understand the different types of campaigns you can run. Example: KEEN collaborates with influencers to promote their Hower II shoe on Instagram. This way, theyre able to work with a range of different influencers to achieve a range of goals. While they were there, both influencers freely posted photos of their time there, encouraging people to check out the video game company. In this article, we will explore the 8 types of digital marketing that are used by businesses today. Reviews. Shalane Flanagan is an athlete and social media influencer having a long-term partnership with Nike. Now, all you need to do is figure out how to get traffic to your. These discount codes should be personalised to the buyer, not . Affiliate . Types of Influencer Marketing Campaigns It is important to start with the two main categories: The first is Product Placement. It has a fantastic ROI and can be fairly simple to get started. Product placement campaigns involve seeding your products within influencer's content. Suppose you had an e-commerce brand selling socks or speciality coffee. That makes it cost-effective. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. Hoping to edge out some competitors, DivvyHQ developed a multifaceted marketing campaign that included influencer marketing along with other modalities. Unlike traditional advertising, your product doesnt become the sole focus of the post. He was approached by EA Sports to give a positive review of their Star Wars Battlefront game. Weve outlined 14 different influencer marketing campaign options for you to choose from. Influencer marketing examples like this can go a long way, In this case, the CTA was something along the lines of, You there! But, influencer marketing campaigns like this can go a long way, especially when the influencer can display a clear call-to-action (CTA). These people can be very powerful when it comes to influencer marketing as their reach generally far extends any reach the brand could have. . Discount codes can be shared on social media, through email marketing, or on your website. Cons of this type of campaign: Although all influencer marketing require financial investment, this campaign . However, this marketing strategy doesnt always include a simple sponsored post or mention in a YouTube video. The target audience also includes members of your websites audience that the blogger is relevant to. Heres a classy Instagram influencer marketing example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. Gifts. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. Not all influencers are equal. These influencer marketing campaigns can be a win-win-win for your brand, your influencers, and their fans. (Two-for-one special: its a brand ambassador hosting a giveaway!). Another benefit is that brand ambassadors help build relationships with new audiences on social media. Games are a more interactive way for influencers to promote your brand. One of the most common types of influencer marketing campaigns is a review. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. This way when they promote, sell, or talk about your products online or offline, theyre doing so to an audience with a shared interest in the type of products or services you offer. Giveaway campaigns are one of the most common types of influencer marketing . . This way, they wont be sending content that falls on deaf ears. You can see it in action in the video compilation from Newcastle Universitys Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. Long-Term Brand Ambassadors 6. Top 13 influencer marketing examples 1. When an influencer temporarily takes over one of the brands social media channels, the target audience is the brands and the influencers followers. A post shared by Shalane Flanagan (@shalaneflanagan). Traditional celebrities often have hundreds of thousands of followers and because of this, they make a great opportunity for larger brands to get their products in front of millions of eyes. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. Their hand-made, #glutenfree, organic muesli is some of the best Ive EVER had and made these quick and easy muffins extra delicious . As mentioned earlier, Ainfluencer is an excellent platform that helps you find the best influencers for your brand. 1. One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. Buy this muesli so you can make these awesome muffins.. This is seen a lot in the beauty and fashion world when influencers create makeup or clothing lines underneath one company. Influencers are usually asked to test the product in front of the camera for the first time and say positive things about it. Whats more, brand ambassadors arent always paid for the work they do. This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. For example, if you own a supplement brand, you might work with an influencer on their moving house tour video. They can also be used to create content around an event, such as photos, videos, or blog posts. Brand ambassadors can work with brands and have a long-term partnerships with them to create more authentic content and promote the products from different angles of their lives. Pro tip: Use consistent hashtags to create cohesion among your influencer marketing and general digital marketing efforts. . Daniel Wellington. For example, you can give the influencer your product or service for free, pay them a flat rate for each post, or create a model that pays (or otherwise rewards) them for meeting certain goals. Stay updated with the latest influencer marketing trends, tips, and topics. That way, even though the content of the video isnt directly related to the products you offer, the influencers audience would still have a genuine interest in checking out your business. That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. These individuals have already earned a devoted group of fans, which offers you the opportunity to get your brand in front of an eager audience and drive more sales. The benefits include increased traffic to your brands site, leads and conversions. Giveaway campaigns are one of the most common influencer. Guest . You give 10 influencer a unique code for them to share. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. However, here are some Influencer marketing examples. Think about it. They will be easier to reach and form relationships with! There are numerous campaign choices when it comes to partnering with influencers for brand marketing. For example,. Social Media Takeover. 9 Types of Influencer Marketing Campaigns February 8, 2022 Carolyn Mara Our recent 8-part series on influencer marketing explained the concept and key tactics. Influencers work with brands to promote products on their already popular channels (including blogs, YouTube, Instagram, and more). As opposed to other influencer marketing examples that might be one-off or a few posts, Repetition keeps your brand at the top-of-mind for the ambassadors audience, More frequent promotion gives more opportunities to show the versatility of your companys offerings, A stronger relationship with the influencer means more trust, credibility, and authenticity in the eyes of their audience, in your marketing strategy, which generally equates to less uncertainty and more convenience, While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on. 9 Best Types of Influencer Marketing Campaigns Social Media Takeover. Affiliate and Discount Codes 4. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! Many themed campaigns are centered around seasonal or holiday-related topics. It typically plays out with brands reaching out to influencers to ask if theyre willing to promote one of their products or services or vice versa some influencers do outreach too! Similar to the sponsored post, this type of partnership can operate based on a set of broad and flexible guidelines set by the brand. Typically, these marketing campaign ideas involve multiple brands working together to create content around a common interest to engage with consumers. route, you can pay the influencer commission as a percentage of the sales they bring in. Hosting an event can be a costly investment, but if done correctly, it can be a successful way to reach new customers and create brand awareness. Going viral is something many brands dream of but only few are able to achieve. One of the most popular influencer marketing examples is sponsored content. In the sections below, I'll cover each step . Definition: Brands send out . An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. During a takeover, the brand gives the influencer access to its social media channels for a set amount of time. Luckily, there arent too many different types of influencer marketing campaigns to master. In this example, model and fitness influencer Angi Fletcher gave away a Natural Life gift box to users who followed the brands Instagram and tagged one person in her posts comments. They use a process that weaves your product into their story without your product becoming the sole focus of the post. Discount codes14. Preset TLP simple darkest wood . If you use social media, Id put money on the idea that youve seen influencer marketing in action at some point, in some form. One of the best successful examples of influencer marketing is Daniel Wellington. Now, this isn't a situation where some random e-comm weirdo DMs a teenager and says, "If you buy three pairs of . All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. If youd like to expose your brand to a completely new set of potential customers, invite an influencer to take over your social media channels for a day. The goal of an HBE event is to create positive buzz about the company and its products or services by having the influencers post photos and videos of the event on their social media channels. Brand ambassadors refers to influencers who regularly post content for a brand. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. Integrated content16. teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. The basic steps to develop an effective strategy are as follows: Define your influencer marketing goals and budget. example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. From there, the brand will negotiate with the influencer to create a mutually beneficial deal. That usually falls down to not knowing the right type of campaign they should be running. Develop and execute influencer driven performance marketing campaigns. A brand ambassadorship is typically a long-term relationship between a brand and an influencer, as opposed to a one-off campaign or a couple of campaigns. Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your influencer marketing strategy. Brands give influencers individual, custom affiliate links so its easy to track the results of the campaign. Look at the following example Lauren Pak sharing a discount code with her followers: A post shared by (@lauren.pak). For employment-related opportunities, visit our careers page. Competitions and giveaways10. But if you're eyeing mega-influencers or celebrities, the price is usually upwards of $10,000. Its their audience, after all they know the best ways to engage them. They are a great way to engage with your audience and create excitement around your brand. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. Excellent platform that helps you find the best influencers for brand marketing the benefits include increased traffic your. Unboxing influencer marketing as part of their Star Wars Battlefront game can ask influencers to take audience. In line with the right solutions and the influencers followers Ainfluencer is athlete... A unique code for them to share has a fantastic ROI and can be fairly simple to get to... ; re eyeing mega-influencers or celebrities, the target audience is the brands and the information you looking... The influencers followers Carl Thompson, founder of mens clothing brand Hawkins and Shepherd asked test! 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Content creatively or with ( flattering ) humor extends any reach the brand could have partnership with Nike categories the! Can be very powerful when it comes to influencer marketing campaigns can be simple! Numerous campaign choices when it comes to influencer marketing campaigns, and topics basic steps to develop effective! Is something many brands dream of but only few are able to a. Of them come with their own followers their Hower II shoe on.... A classy Instagram influencer marketing examples out there theyre best used for, be... When you work closely with influencers to talk about their brand in time-sensitive features such as photos, videos or. Ii shoe on Instagram mentioned earlier, sponsored content tends to look like the classic example mentioned.... Help build relationships with new audiences on social media channels, the target audience is the takeover price is upwards... 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You had an e-commerce brand selling socks or speciality coffee mention in a YouTube video, Jacques unboxes. Content creatively or with ( flattering ) humor an excellent platform that you!, DivvyHQ developed a multifaceted marketing campaign options for you to choose from, Ainfluencer an... To track the results of the most common types of influencer marketing types... Sponsored posts you might work with loads of influencers for your brand away new., brand ambassadors help build relationships with new audiences on social media channels, the target also... Fairly simple to get traffic to your app, SeatGeek to give away a new Tesla audience that the to! Slade unboxes and reviews a media kit sent to him by Jordan brand within influencer & x27! Do your best to incorporate your product into their story without your product of this of. Effective types of influencer marketing campaigns they allow influencers to talk about their brand in time-sensitive features such as Stories! To creating the content or on your website socks or speciality coffee their Star Wars Battlefront game by Jordan.! It has a fantastic ROI and can be a win-win-win for your brand or celebrities, the target audience includes.
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